Apple's upcoming mixed reality (MR) headset, the Vision Pro, may not explicitly target the metaverse, but its introduction is anticipated to spark a significant platform war in the industry. Despite not using the term 'metaverse' during its demonstration at the WorldWide Developer Conference 2023 (WWDC23), the implication was clear: a new battleground between Apple and Meta is emerging.
Tech expert Steve Kovach, in an interview with CNBC, compared the looming rivalry to the classic PC vs Mac battle, now evolving into Meta vs Apple. He highlighted that while Meta, with its years of experience and the recent launch of Quest 3, had a head start, Apple's Vision Pro is a game-changer. Kovach noted the Vision Pro's superior visual clarity and advanced hand tracking capabilities, suggesting it's a significant leap forward in the technology.
With a price tag of $3,500, the Vision Pro is set against Meta's more affordable Quest 3 at $500. Kovach pointed out the differences in their ecosystems, with Apple boasting a more extensive app library capable of running any iPad app, while Meta, despite a smaller library, has strategic partnerships with major players like Microsoft and gaming companies.
Mark Zuckerberg, showcasing the Quest 3's graphic processing capabilities in an interview with Lex Fridman, underlined Meta's commitment to leading in this space. However, the contrast in approach and technology between Apple and Meta could redefine the landscape of MR, AR, and VR technologies, which are integral to the metaverse's future.
The competition between Apple's Vision Pro and Meta's Quest 3 is more than a clash of devices; it symbolizes the evolving narrative of the metaverse. As the concept moves beyond being a buzzword to a tangible technological realm, the battle lines are drawn, with Apple and Meta leading the charge in this transformative era.
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