Hollo.AI, a new AI identity platform, is addressing critical issues of transparency, ethical use, and content sovereignty amidst the increasing prevalence of AI-generated deep fakes. Launched by the California-based company on November 16, Hollo.AI enables users to claim and monetize their AI "persona" through a personalized chatbot, with the process bolstered by blockchain technology verification. This approach is designed to give creators sovereign ownership of their AI identities.
The rise in fraud related to deep fakes has been alarming, with incidents more than doubling from 2022 to the first quarter of 2023, especially in the United States. Hollo.AI responds to this challenge by providing services similar to credit identity theft protection but specifically tailored to safeguard AI identities. The platform monitors and alerts users of unauthorized uses of their digital personas, aiming to prevent the spread and impact of deep fakes.
Upon verification, creators receive a blue check mark for their AI identities, granting them control over the usage of their identity and enabling them to earn revenue through licensing. Additionally, the platform assists users in resolving fraud cases if unauthorized use is detected. This empowerment is vital in an era where digital identities can be easily replicated and misappropriated.
Hollo.AI's "digital twin" concept continues to evolve based on the user's social links, aiming to create a more accurate digital identity. While Hollo.AI is pioneering in this space, the broader entertainment industry, including unions like SAG-AFTRA, is also engaging with AI-generated "digital twins" for actors, underscoring the widespread significance of this technology.
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