In a recent Cointelegraph X Spaces session, Midle COO Berkay Hacifettahoglu and CEO Kavin Mahbubani discussed the importance of sustainable Web3 marketing strategies. Emphasizing a "surf the hype" approach, they highlighted the need for long-term planning, well-defined roadmaps, and genuine user engagement. Midle's platform integrates with over 200 blockchain networks and 14 social media platforms, offering tasks that reward users and promote engagement. Their anti-bot system uses AI and human verification to ensure authentic interactions. Looking ahead, Midle plans to introduce decentralized face scans for further verification, enhancing campaign effectiveness.
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