In a recent interview, Nino Chanev, head of marketing and business development at Changex, shed light on the platform's initiatives to make decentralized finance (DeFi) more accessible. Changex, known for its all-in-one personal finance management app, is redefining the onboarding process to the crypto world, catering not just to the tech-savvy but to a broader audience.
March will mark the launch of Changex 2.0, a significant upgrade from its predecessor. The new version expands user capabilities by allowing connections to multiple wallets, enhancing the on-and-off ramp, and introducing earn and banking functionalities. This upgrade will enable users to manage both crypto and fiat assets from a single dashboard, providing a unified and streamlined experience.
Changex 2.0 will also feature an advanced web app for trading, a wider range of assets for buying and selling, and a multi-currency IBAN for global fund transfers. These features are set to make crypto transactions more seamless and integrated, catering to both new and experienced users.
Addressing the challenges of mass adoption in Web3 and DeFi, Chanev highlighted the past two years' downturns in the crypto industry, including the collapses of Luna and FTX. Despite these setbacks, he remains optimistic about the path toward mass adoption, with platforms like Changex playing a crucial role.
Chanev acknowledged the rapid pace of the crypto world and the industry's often poor user experience (UX) as significant barriers for newcomers. Changex aims to address these challenges by offering a platform with a simple UX, designed with the Web2 investor in mind. It simplifies the end-to-end crypto cycle, allowing users to connect wallets, buy, sell, swap, earn, and cash out in a hassle-free environment.
The platform also aims to address the fragmented nature of DeFi protocols and services, making it easier for users to access various crypto strategies without navigating multiple platforms. Changex's Earn feature, for instance, allows users to stake crypto and start earning within a few taps, all within the same app.
With regulatory compliance and bridging crypto to traditional finance as key focuses, Changex partners with a fully regulated, crypto-friendly bank that follows all Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) guidelines.
Lastly, Changex is committed to educating new users through the Changex Academy, where they can learn the essentials of blockchain and crypto. The company's emphasis on impeccable UX and well-structured content is central to its strategy for ensuring smooth onboarding and achieving mass adoption.
Disclaimer: Please note that the information provided in this article is based on the referenced research articles. It is essential to conduct further research and analysis before making any investment decisions. The cryptocurrency market is highly volatile, and investors should exercise caution and consult with financial professionals before engaging in cryptocurrency trading or investment activities.