Google has announced its intention to restrict responses to certain election-related queries on its artificial intelligence (AI) bot Bard and its Search Generative Experience (SGE). This decision, outlined in a blog post dated December 19, 2023, is set to be enforced by early 2024, coinciding with the upcoming U.S. Presidential election and other global elections. The move is part of Google's broader strategy to address the evolving role of AI in the context of elections.
As part of its initiative to improve the identification of AI-generated content, Google was among the first major tech companies to mandate AI disclosures in political campaign ads earlier this year. This step reflects the growing importance of transparency in the use of AI tools in the political realm.
Additionally, Google's subsidiary YouTube updated its policies in November 2023 to require creators to disclose the use of generative AI or risk account suspension. Complementing this, Google's DeepMind division is developing the SynthID tool, which embeds a digital watermark in AI-generated images and audio, further enhancing content authenticity.
Meta, the parent company of Facebook and Instagram, also took similar steps by banning the use of generative AI ad creation tools for political advertisers. This proactive approach by tech giants underscores the significant impact AI can have on elections and voter sentiment, as demonstrated by various studies and observations of AI tools like Microsoft’s Bing AI chatbot (now Copilot), which reportedly provided misleading or inaccurate information about elections in about 30% of its responses.
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